Content Marketing for BootstrappersOver the last three years, more than 250,000 new users have signed up for Boords, our bootstrapped SaaS business. The vast majority of…Apr 26, 2021Apr 26, 2021
Annual Pricing as a DiscountIn January of 2021, I redesigned the Boords pricing page to reframe annual plans as discounts.Apr 8, 2021Apr 8, 2021
Published inThe Inner JoinerJob Titles, Front-end, and RegretsGet weekly updates on the craft of building software productsJan 23, 2019Jan 23, 2019
Published inThe Inner JoinerRoadmaps, Owners, and FrameworksIssue 6 of The Inner Joiner, a newsletter about the craft of building software productsJan 16, 2019Jan 16, 2019
Published inThe Inner JoinerIdeas, Airplanes, and Chrome ThemesSign up for weekly updates about the craft of building software productsJan 9, 2019Jan 9, 2019
Published inThe Inner JoinerBlogging, Endings, and BackgroundsHappy 2019! I hope you had a great break. I’m excited to be going into the new year with this newsletter up and running. I can’t wait to…Jan 2, 2019Jan 2, 2019
When technology kills a craftIn the spring of 1848, a Dutch trading ship dropped anchor in Nagasaki bay. In its hold was a Gutenberg printing press. In a few short…Aug 28, 2018Aug 28, 2018
Published inBoords BlogWhy we deleted 70% of our portfolioSix years into running Animade, we permanently removed around two-thirds of the projects from our website. But why did we need to do…Aug 15, 2018Aug 15, 2018
Published inBoords Blog7 ways to end a storyWe all crave the perfect ending. One that satisfies the purpose of the story, but still leaves the viewer wondering. It should deliver what…Apr 10, 2018Apr 10, 2018
Published inBoords BlogUnderstanding 16 types of camera shots and angles (with GIFs!)Do you sometimes feel like your vision for a film is lost in translation? It can be a frustrating experience, but one that can be avoided…Apr 9, 20181Apr 9, 20181
